PRESS TO PLAY
Defining the strategic platform for the creation Playboy Fragrances territories and story lines. Creating the Playboy Fragrances man and woman.
AIR PARIS developed a global creative platform applied to several launches showing how clever and mischievous the Playboy man is to succeed. An aspirational definition showing that the fragrance is just the final touch of a smart brain.
This creative platform was used for the creation and launch of the successful female line.
Global creative strategy and communication.