BEAUTY AND THE OLIVE TREE
Redeveloping a brand platform centered around the olive tree.
AIR PARIS worked with OLIVIA in establishing a new global platform with a storied vision centered around the olive tree. With strong imagery representative of power, naturality and efficiency, AIR PARIS gave deeper meaning to the story of OLIVIA vs the olive.
Built on iconic visuals and consistent codes related to the olive tree, OLIVIA shared its own differentiating vision of beauty to stage a strong universe appealing for the consumer. A complete repositioning including institutional discourse, communication, packaging and POSM.
Brand platform and codes – Visual territory - Campaign prints – Packaging – POSM.