DEFINING THE CROSS-SECTION BETWEEN LUXURY AND COMFORT
Modern American knitwear brand NIC+ZOE was in need of an identifiable visual territory, brand statement and tone of voice. We transformed the “+” of the logo into a symbol for the brand, capturing its power to layer and bring elements together, connecting the woman + her busy life (including its textures, seasons and changing environments). We developed a 360-degree branding and marketing approach that allowed for endless combinations of long-lasting content and heightened omnichannel engagement.