FALKE OR NOTHING
Using animation and creative direction to build a global brand and develop an elevated image.
Since 1895, the German family brand FALKE has been a leading producer of premium socks and tights, driven by leading innovation and function. After years of a lacking the right kind of communication, FALKE needed to revamp its entire platform, through branding and new products.
Developed by AIR Paris, “Falke or nothing” was created to anchor the elevated nature of the brand through iconic new imagery of existing products. In consistency with this new corporate vision, AIR Paris revisited all packagings for tights, men and children socks, POS, animations and so on.
After achieving the objectives of the first part of its mission, 3 years after launching “Falke or Nothing” AIR PARIS launched the second step of its strategic plan with the platform “Body Language”.
Keeping with the elevated quality of the brand, this evolution was created to bring more fashion, lifestyle and energy to an exclusive product.
A deep and global work including packaging, brand and product campaigns, window - POS materials and websites, to renew the brand and express the potential and relevance of all lines: from the expertise of technical products, the enjoyment of family products to the glamour of luxury ones within a unique and strong identity.
Brand platform - Visual territory – Brand and product communications - Packaging - Shop and window – Website