REACHING NEW HEIGHTS
Translating the power of a brand into a strong vision.
Mirrored after a highly symbolic place of majestic beauty, PEUTEREY, an outdoor Italian brand, is reflective of the Italian peaks of Mont Blanc. Where the earth and the sky come together, where great heights and vertical lines become one. This state of mind and passionate search for excellence in performance gives the brand a strong proposition in the fashion universe.
AIR PARIS focused on strengthening the brand platform in a distinctive way, seeking out highly qualitative materials, the simplicity of forms and the functionality of details of PEUTEREY.
Iconic visuals and campaigns were used to express the core brand values and strengthen its global presence.
Communication Platform – Campaigns