Reintroducing elements of fashion into the brand and create the brand story.
AIR PARIS developed a global creative platform using and reintroducing the famous pig as the fashion creator of the brand. With a quirky spirit and humour, he became the fashion endorsement of the brand.
A platform to support the development of the brand, playing in a modern and aspirational way with the roots of its identity.
Global Communication – Edition – Licensing.