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Air Paris
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Marie Saint Pierre

FEMALE EMPOWERMENT: ARMOR FOR THE WOMAN WARRIOR

All strategy and communications revolved around strong juxtapositions deeply rooted in the Brand’s dna. The chapters portrayed the intuitive nature of the MSP woman: collected and dynamic, exhibiting a human yet fearless attitude, with a cool exterior but strong fire within. The allegorical and poetic campaigns appeared across all media, including digital, social, film, immersive brand experiences during Miami Art Basel, in-store visual merchandising and limited edition coffee table books.

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