GIVING LIFE TO “L’ÉNERGIE DE LA BEAUTÉ »
Creating a clear, modern and attractive territory to recruit new skilled beauticians and younger consumers to the brand.
AIR PARIS accompanied Maria Galland in its change from a skincare treatment brand to a more holistic brand, now offering a precise lifestyle diagnostic to perfectly adapt every beauty treatment to the consumer’s skin and life. AIR PARIS defined a new communications platform to adapt every campaign to the new brand pillars, with a double-target: retail (B2C), institute (B2B) and lifestyle approach.
AIR PARIS also redefined the brand’s signature and story-telling, using Maria Galland’s unique personality and ballerina life as the starting point of the vision of beauty: “L’énergie de la beauté”. This new statement justified in a positive way the brand’s uniqueness: practicing all the treatments by hand like choreography, without using any machines; turning a perceived weakness as a real added value.
Brand platform – Visual territory - Campaign films & prints – Social media content & activations