BUILDING THE NEW MASCULINITY AND FEMININTY OF THE BRAND
Giving a new start and relaunching JOOP fragrances brand embodying its original values of audacity, surprise and difference.
AIR PARIS created a Masterbrand platform for both masculine and feminine pillar fragrances through an unexpected Wow! concept of mystery, power and audacity.
The success of those 2 launches completely renewed the brand and its perception, enabling a strong presence in its key market in Germany and allowed further developments for JOOP!