THE EMPOWERED JEWELRY FROM BALI
Giving a new start to the brand.
When JOHN HARDY wanted to grow its international presence and distance itself from its original founder, AIR PARIS created a brand platform to reestablish their story and new graphic codes.
AIR PARIS developed a strategic and creative approach to tell the story of Balinese origins and the impressive craftsmanship that contributes to the brand’s unique identity. Starting with showcasing the exceptional design of the brand, the global proposition was embodied by assertive, powerful women with a strong taste in jewelry.
A collaboration between the three AIR PARIS offices accompanied the JOHN HARDY teams located in Bali, Honk-Kong, New York.
Strategic Platform - Full Brand & Visual Territories – Campaigns & Edition.