THE SKIN EXPERT
Repositioning the brand as elevated and masters of skincare.
As an expert in skin for the last 40 years, INSTITUT ESTHEDERM shares a unique biological approach to aging, starting with its star ingredient Cellular Water.
Built on the deep understanding of skin, INSTITUT ESTHEDERM and its institute origins created a distinctive territory defined by expertise and true efficiency rooted in the knowledge of skincare. AIR PARIS selected “the magic of skin” as the starting point to express the specific knowledge of INSTITUT ESTHEDERM: “the skin has the power to stay young for longer.” AP also defined the mission to build the territory of skin first and communication through elevated graphic codes,
Through those strong visuals, AIR PARIS created a unique and innovative brand territory relevant for both beauty institutes and consumers from the corporate point of view to packaging and product communications.
Global platform - Global identity & codes - Visual territory - Edition