AN ICONIC GLAMOUR
Reloading the fragrance franchise of GUESS.
After the much anticipated partnership between GUESS FRAGRANCES and COTY, AIR PARIS was appointed to redefine the core intentions of the GUESS fragrance franchise, to create iconic men’s and women’s fragrances. GUESS was already known for a very personal vision of femininity, and AIR PARIS developed creative concepts playing in this frame with highly seductive stories.
A collaboration between AIR PARIS offices in Paris and New York to accompany the teams of GUESS located in Paris, New York and Los Angeles.
Strategic and Creative Concepts – Campaigns