Developing and enhancing the identity of a perfumer brand.
Known as a leading and established perfumer, GUERLAIN needed to renew its universe. AIR PARIS developed a creative platform and strategy to embody new facets of femininity, adding in a touch of sensuality and glamour.
Engaging communications mixed with an alchemy created through an intense relation between the woman and her fragrance, made the brand more appealing and contemporary.
Strategic and Creative Platforms – Communications.