THE GREAT ADVENTURE OF FABRIC
Building with the launch of Tonik Wool (fabric made with Patagonian wool benefiting of a new blockchain system), Dormeuil’s global brand platform enables the support of new chapters and future developments.
Since 1842 and for 5 generations, Dormeuil has been creating and manufacturing exceptional fabrics for the most famous fashion and couture houses as well as its own brand, exploring the world to discover the best fibers.
In 2019, Dormeuil launched Tonik Wool, a new and innovative fabric made from Merino sheep wool of Patagonia that offers complete traceability.
AIR PARIS developed a new brand platform "The Great Adventure of Fabric,” which brings all the knowledge of the House to each stage of creation and manufacturing -- resulting in a complete ecosystem that comes with Dormeuil's CSR commitments in its deep respect for the planet and its nature.
Brand platform - Communication & Visual territory - CSR - Brand content – Social media - Windows