THE BIRTH OF A NEW CLASSIC
Creating a new iconic fragrance for Dior.
AIR PARIS supported DIOR Fragrances in its aim to create and launch a new iconic fragrance for women.
Defining the strategic standpoints of Dior J’adore, AIR PARIS developed the creative concepts and a breakthrough global campaign embodying a brand new femininity for Dior: a daring, glamorous and sophisticated femininity that also echoes the significant design of the bottle.
AIR PARIS partnered with Dior Fragrances with the responsibility of the developing creative concepts and communications for two major franchises: Eau Sauvage and Fahrenheit.
Strategic concepts and creative developments – Communication