THE FRESH START OF AN EDGY PARISIAN BRAND: DOING IT THE STARTUP WAY
Embarking on the adventure of a small team of young women entrepreneurs, an edgy and contemporary brand called Delafon Paris created signature leather bags – all designed in their own creative atelier, in the heart of Paris.
AIR PARIS worked in a real start-up way, choosing teamwork and partnership over the classic client-agency relationship. As for every new beginning, Delafon Paris and Air Paris had to go fast: define the brand statement, key messages and values, find a new tone of voice, and write the brand’s new story to create a brand platform consistent with its unique spirit and creativity. Air Paris selected a PR consultant, produced shoots in an agile and flexible way to quickly create content, and defined the brand editorial line to elevate Delafon Paris’ social media presence.
AIR PARIS built a day-to-day relationship with the brand, accompanying its successful relaunch every step of the way.
Brand platform – Campaigns film & images – E-commerce content – Social media content and editorial calendar – Press kit