A LEGEND OF BEAUTY
AIR PARIS developed a global strategy alongside Shiseido with the headquarter in Japan to define the future of beauty and hone in on women’s expectations. A specific focus was put on skincare and trends to further expand the development of the brand.
In parallel, a complete brand visual territory for the European market was defined to share the story of CLE DE PEAU BEAUTE, its mission and codes helped set the tone of the brand for women today.
Global strategy – Global identity - Visual territory - Communication – Edition - Window