DEFINING THE NEW MASCULINITY FOR CERRUTI
Cerruti 1881 fragrances needed to build a new chapter within its portfolio in order to bring more visibility and aspiration to the brand.
AIR PARIS proposed a creative platform revealing a new masculinity through the relaunch of Cerruti 1881 and 2 variations.
The global campaign and activation reflect the unique elegance of an accomplished and confident urbanite. His lifestyle combines personal ambition and respect for himself and the others. He aims for well-being and the perfect balance between his mind and body.
Global Communication - Marketing activation.