For the first two years of the collaboration between Elizabeth Arden and Air Paris the challenge was to give the brand a modern identity and ownable territory while maintaining the strength of its heritage as the Brand that is FOR women, BY WOMEN. Elizabeth Arden needed to connect with consumers in Europe, Asia and the US, which would in turn boost growth and regain relevance (...)
Two decades after JUICY COUTURE launched, the Brand needed to restore itself as the iconic, coveted power player it once was. The fragrance division had to take the lead and bring the Brand back to relevance. The Brand has always been described as feminine, exuberant and daring. To carve out a unique territory, it was important to reestablish JUICY’s message in a current and relatable way (...)
Laura Geller is a cosmetics brand created and launched on QVC over 20 years ago by Laura Geller, the famous make up artist. In 2014, the challenge was to make the Brand more relevant and modern while re-enforcing its DNA, to define a clear and strong role for Laura herself, and present the brand in a way that allows for important growth in different markets and distribution channels. The Agency could intervene
on all aspects of the Brand including packaging (...)
Six seasons after the start of the collaboration with the Agency, the Brand owns a full territory and a strong point of view.
Season after season, NIC+ZOE experienced an increase in awareness, engagement, and strong store sales, even during an adverse department store period. An overall double-digit increase in sales was seen in the Brand’s stores, retailers, and e-commerce in which outfits featured in the Brand’s campaigns completely sold out (...)