WAKE UP TO A NEW BURLINGTON!
Creating a saga to write a new chapter of an iconic brand.
Best known for their creation of the “argyle” pattern, Burlington met AIR PARIS after falling on hard times and nearly disappearing.
AIR PARIS’s mission was to first develop a brand relaunch, concentrating on internal communication, before building a brand platform and structure for future distributors and consumers. Starting with reinventing the brand’s language, to introducing new color way and rebuilding the brand DNA, AIR PARIS created - with strong budget constraints and a very tight timing – operational tools (videos, leaflet) and a campaign which gave a new life to the brand.
Global platform - Visual territory - Corporate storytelling – Press campaign