LA BIOLOGIE AU SERVICE DE LA DERMATOLOGIE (Biology at the service of dermatology)
Reshaping and reloading a global brand.
Known more for one of its emblematic product Créaline, the brand BIODERMA was facing a problem of awareness on a global scale.
AIR PARIS developed a strategic brand and creative platform in order to ‘recreate’ BIODERMA’s brand presence and establishing it as an expert in effective dermatology. Away from the problem-solving approach, the platform established a new discourse for the brand, defining its intentions and highlighting the quality of its products.
A global and ambitious brand development with actions to both B to B and B to C targets to deeply redefine the brand and make it become a key player in the market.
Strategy and Full Brand Platform - Identity & Packaging & Graphic Rules - Visual Territory - Website & Digital Activations - Point of Sale