ACTIVE DEADSEA MINERALS
Globalizing the brand by endorsing its strong origins.
AHAVA is an Israeli skincare brand anchored on the shores of the Dead Sea and utilizing its mineral and plant resources for a therapeutic and unique range of products.
AIR PARIS accompanied the brand in its global strategy with a complete rework of its brand platform, plus visual codes to support the brand's beliefs in the legitimacy of active skincare.
The new and distinctive territory is based on staging the extraordinary power of the ingredients from the Dead Sea to build on the uniqueness of the brand. To express the importance of naturality and efficiency, the product is presented with active mineral compositions in movement, reaffirming the benefit linked to every element.
A global international approach enhancing the brand and its differentiating specificity and being easily developed in 360.
Global Brand Platform and international codes – 360° Communication Territory – Print and video communications - Identity & Packaging – Website.